Olive oil and olives are an integral part of the Mediterranean Diet. Apart from tasting good, they're also good for you.
What the Promotion Division does is to assemble and broadcast the latest documented scientific findings about the healthy nutritional properties of olive oil and table olives in its drive to expand their consumption.
In the past, the IOC had its own research-funding programme, which provided the financing for a long list of scientific projects into olive oil and olives. Currently, it builds up its store of scientific knowledge by attending or sponsoring scientific, medical and media events where research results or avenues of research are reported or consensus documents on the health-promoting properties of olive oil are issued. Examples of past consensus statements include the Scientific Exchange 2000 Consensus Statement , the Jaén Statement 2004 or the Olive Oil Nutrition and Health Statemnet 2005.
This core evidence is then worked into its promotional campaign messages and promotional handouts or published in brochures or through the IOC magazine OLIVAE. It is constantly updated to keep the public at large well informed about all the latest discoveries about health-friendly olive oil and olives.