Hearing the words ‘olive oil’ is always a good thing, but especially when accompanying the start of the session of the Council of Members in Jordan, https://www.internationaloliveoil.org/115th-session-in-jordan/
We spoke about consumers’ feelings towards the words ‘olive oil’ in everyday life in an issue of the newsletter published at the height of the pandemic in 2021.
We have since been asked to disseminate this report to a wider audience, and we are more than happy to oblige this thirst for information.
There is lots of information on our website, which is now available in French and Spanish as well as English, and the link below will take you to the study on how people feel when they read the words ‘olive oil’.
Extra virgin olive oil always excites consumers. A new report on consumer behaviour, this time conducted in Spain, is currently underway, and the findings will soon be published on the website.
We hope sharing both the first and second report, the latter of which will be published next week, will be a good omen for the 115th session of the Council of Members, which takes place in Amman, Jordan, on 8 June 2022.