These tokens of recognition from the PR industry demonstrate that the IOC campaign was one of the best PR campaigns of 2012.
The campaign carried off the Silver Anvil prize – the most prestigious award in the PR industry – in the Reputation/Brand Management category awarded by the highly acclaimed Public Relations Society of America.
It also took the SABRE Award in the Media Kit/Press Room category. Given by The Holmes Report, the SABRE awards go to the best PR agencies in the world. In this particular case, they recognise the achievement of the IOC and Exponent in terms of the creativity and quality of the communication campaign.
The campaign also won two further regional awards, garnering the Minnesota Chapter of the Public Relations Society of America’s Classics Awards in the category of Media Relations (Government/Nonprofit) for Giving North American Consumers More Reasons to Say “Olive-You” and in the International Public Relations category for Bon Appetit! Olives and Olive Oil Add Joie de Vivre.