• Skip to main content

International Olive Council

The website of the International Olive Council

International olive council logo
Linkedin icon Twitter icon
  • Health
  • Culinary
  • Sustainability
Contracts Grants Vacancies
Mail envelope Contact
Magnifier Search
Person icon Private area
Person icon
Menu icon
MENUMENU
  • About IOC
    • Welcome Message
    • Mission & Basic Text
    • Structure
    • List of IOC Members
    • Where we are
  • What we do
    • Standardisation and Research Unit
      • IOC STANDARDS, METHODS AND GUIDES
      • MARIO SOLINAS QUALITY AWARDS
      • IOC RECOGNITION LISTS
    • Olive growing, Olive oil technology & environment Unit
    • Financial Management Unit
    • Economic Affairs & Promotion Unit
    • Administrative Management and Human Resources Unit
    • Observatory & IT System Department
    • Health
    • Culinary
    • Sustainability
  • Olive World
    • The Olive Tree
    • Table olives
    • Olive Oil
    • Olive Oil & Health
    • Home-Cured Olives
    • Olive Museums & Routes
    • World Day of the Olive Tree
    • Recipes
    • Glossary
  • Observatory
    • World Olive Observatory
    • Private Area
    • Statistics carousel
  • Publications
    • Free Digital Publications
    • News
  • Standards
  • Prices
  • Arabic
  • English
  • French
  • Italian
  • Spanish
Contracts Grants Vacancies
Mail envelope Contact
Magnifier Search
We are social
  • Linkedin icon
  • Twitter icon
MENUMENU
  • About IOC
    • Welcome Message
    • Mission & Basic Text
    • Structure
    • List of IOC Members
    • Where we are
  • What we do
    • Standardisation and Research Unit
      • IOC STANDARDS, METHODS AND GUIDES
      • MARIO SOLINAS QUALITY AWARDS
      • IOC RECOGNITION LISTS
    • Olive growing, Olive oil technology & environment Unit
    • Financial Management Unit
    • Economic Affairs & Promotion Unit
    • Administrative Management and Human Resources Unit
    • Observatory & IT System Department
    • Health
    • Culinary
    • Sustainability
  • Olive World
    • The Olive Tree
    • Table olives
    • Olive Oil
    • Olive Oil & Health
    • Home-Cured Olives
    • Olive Museums & Routes
    • World Day of the Olive Tree
    • Recipes
    • Glossary
  • Observatory
    • World Olive Observatory
    • Private Area
    • Statistics carousel
  • Publications
    • Free Digital Publications
    • News
  • Standards
  • Prices
  • Arabic
  • English
  • French
  • Italian
  • Spanish
  • Health
  • Culinary
  • Sustainability
Tools icon

IOC NEWS

Home / Blog / OLIVE OIL TASTE-LIVE-SHARE BETTER: IOC PROMOTION CAMPAIGN LAUNCH EVENT IN SYDNEY
Enviar noticiaShare Enlace a facebook Enlace a twitter Enlace a linkedin

OLIVE OIL TASTE-LIVE-SHARE BETTER: IOC PROMOTION CAMPAIGN LAUNCH EVENT IN SYDNEY

SYDNEY, AUSTRALIA / 20.12.2022

On 19 October 2022, the International Olive Council (IOC) held an event at an emblematic venue in Sydney to launch the Australia promotion campaign.

 

 

 

 

 

The three-year campaign is part of a worldwide initiative to bring countries like Australia closer to the IOC, aiming to boost consumption and consumer trust. On the campaign, the IOC will present the IOC standards and discuss how to implement them, as well as promote olive oil and its benefits.

With the reveal of the campaign’s key messages and tagline, an exciting new journey has begun to spread the good word on olive oil.

The campaign has two important targets:

  1. B2B marketing, to reach policymakers in charge of olive oil trade and production as well as local producers, national associations and their members, distributors and other industry players.
  2. B2B2C marketing, to reach universities and specialised institutions, opinion leaders/influencers (doctors, scientists, health and beauty journalists, food and gastronomy journalists, writers, famous personalities, chefs, bloggers, etc.) decision-makers (retail and food services), chefs and cookery schools.

The Head of the Promotion Department of the IOC, Imene Trabelsi, pointed out that the campaign will combine theoretical and practical courses to raise awareness about the health benefits of olive oil and promote IOC standards to key stakeholders in Australia.

 

 

 

 

 

 

 

At the campaign launch event, Deputy Executive Director Jaime Lillo gave a presentation on the IOC’s mission, its main activities and standards, and trends in the olive oil market. He also introduced the IOC’s Mario Solinas Quality Award and how it adds value to olive products.

Sopexa Country Manager Marion Chazel introduced the promotion campaign. Entitled TASTE-LIVE-SHARE BETTER, this is an inclusive campaign that aims to reach various actors through a series of sensory courses given by industry officials and media representatives to showcase seasonal recipes using olive oil. Over the three years, the campaign will team up with a variety of renowned chefs and knowledgeable nutritionists and will culminate in an olive oil week in partnership with several prestigious culinary institutions.

Connecting industry experts with the Australian community, chef ambassador Mark Olive, also known as the ‘Black Olive’, prepared three canapés using olive oil in clever and unexpected ways. Guests also had the pleasure of tasting samples of winning olive oils of the Mario Solinas Quality Award across different tasting stations.

Lastly, guest nutritionist Lyndi Cohen gave a presentation on the benefits of olive oil in our everyday diet.

 

 

Enviar noticiaShare Enlace a facebook Enlace a twitter Enlace a linkedin
Last Posts
The IOC is hiring!
MADRID, SPAIN / 25.09.2023

The Executive Secretariat has announced a vacancy for the position of Head of the Legal Department. If you have a university degree in law (minimum four years of university studies) and at least four years’ experience...

Info

New call for tenders at the IOC!
MADRID, SPAIN / 24.09.2023

The Executive Secretariat of the International Olive Council (IOC) has launched an open tender for the procurement of a medical insurance for the staff of the IOC’s Executive Secretariat. The selected company will sign a...

Info

This week on the Olive Health Information System website, the newsletter of the University of Navarra and the IOC dedicated to health

The Mediterranean diet (MedDiet), which is characterized by a high intake of olive oil, vegetables, fruits, nuts, whole grains, and legumes, can be useful to improve mental health. A recent cross-sectional study showed that...

Info

Our last
newsletter

Download our last newsletter, and check the most important news of the month and enjoy the access of stadistics related to the trade of olives.

Download

Join our
newsletter

Get our monthly newsletter directly in your inbox, every month with your subscription.


    Privacy Policy
    Main Bodies
    • Council of members
    • Chair
    • Advisory committee
    • Operational committees
    • Executive secretariat
    Key Documents
    • International agreement
    • Links
    • Guide to missions
    • Standards / Testing methods
    • Microsite
    • Photo Gallery
    • Olive Museums
    • Dictionary
    Publications and On-line Sales
    • Olivae
    • World olive encyclopedia
    • World catalogue of olive varieties
    • Following olive footprints
    • Healthy Publications
    • Newsletter
    What we do
    • Standardisation and Research Unit
    • Economic affairs & Promotion Unit
    • Financial Management Unit
    • Olive growing, Olive oil technology & environment Unit
    • Administrative Management and Human Resources Unit
    • Observatory & information systems department
    Economic Affairs and Promotion
    • Prices & balances
    • Country profiles
    • List of importers/exporters
    • Olive oil production costs study
    • Olive oil & table olive figures
    • PROMOTION CAMPAIGNS
    • GRANTS
    Olive growing, Olive oil technology & environment
    • General Page
    • Projects
    • Carbon footprint
    • Geographical indications
    • IOC NETWORK OF GERMPLASM BANKS
    Standardisation and Research
    • Laboratory recognition
    • Mario Solinas Award
    • Quality control programme
    • Nutrition
    • Standards / Testing methods
    Call for tenders
    Grants
    Vacancies
    Tools & Links
    World olive day
    International Olive Council logo
    OHIS logo
    We are social
    • Linkedin icon
    • Twitter icon
    © International Olive Council, 2023
    Manage Cookie Consent
    To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    Manage options Manage services Manage vendors Read more about these purposes
    View preferences
    {title} {title} {title}

    IOC Logo
    CIA logo

    Olive et la cuisine avant-gardiste

    Inspiration du régime méditerranéen pour les biscuits contemporains

    Apprenez-en plus sur cette collaboration entre le Culinary Institute of America et le Conseil oléicole international pour faire progresser des choix alimentaires sains, durables et délicieux, avec un accent particulier sur la formation technique et l’innovation des menus pour les chefs.

    IOC Logo
    CIA logo

    Olive and the Plant-Forward Kitchen

    Inspiration from the Mediterranean Diet for Contemporary Cookieng Learn more about this collaboration between The Culinary Institute of America and the International Olive Council to advance Healthy, sustainable, delicious food choices -with a special focus on technical training and menu innovation for chefs.

    X