Attribute of a product which gives rise to an overall pleasant sensation. This sensation is produced by the perception of the product components as olfactory, gustatory, tactile and kinaesthetic stimuli because they are present in suitable concentration ratios.
IOC and UPM sign MoU
MADRID, SPAIN / 16.03.2026
The International Olive Council (IOC) and the Polytechnic University of Madrid (UPM) in Spain have signed a Memorandum of Understanding (MoU) to strengthen cooperation in the olive sector. The agreement was signed by Mr...
This week on OHIS
MADRID, SPAIN / 13.03.2026
This week on the Olive Health Information System website The newsletter of the University of Navarra and the IOC dedicated to health Article 1 Recent studies have examined the role of overall dietary patterns in...
European Day for the Prevention of Cardiovascular Risk
MADRID, SPAIN / 13.03.2026
Olive oil, an ally in cardiovascular prevention On the occasion of the European Day for the Prevention of Cardiovascular Risk, the International Olive Council (IOC) reiterates the importance of preventing cardiovascular...

