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The IOC is working on a promotion campaign in Brazil for 2024
On Thursday 4 April, IOC Executive Director Jaime Lillo was welcomed by the Brazilian Ambassador to Spain, Orlando Leite Ribeiro, and the Embassy’s Commercial Counselor, Flavio Bettarello. Lillo took the opportunity to present to the Ambassador the updates of the IOC’s promotion campaign in Brazil, scheduled to be launched later this year, to which the Ambassador offered his help and support. The IOC Executive Director also informed the Brazilian representatives of the dates of the awards ceremony of the first edition of the Mario Solinas Quality Award in the southern hemisphere which will take place in Uruguay in November. Ambassador Leite Ribeiro reaffirmed his country’s support to the IOC and welcomed the many initiatives the Organization is putting in place to shed light on the global olive sector.
Brazil, with a growing olive oil sector, has been an observer member country of the IOC since 2018.
