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Home / Blog / International Symposium at Sfax Olive Festival (26 – 30 January)
DIANA CACCIATRICE
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International Symposium at Sfax Olive Festival (26 – 30 January)

24.01.2018

Sfax (Tunisia) - For the second year running, Tunisia, a leader in extra virgin olive oil quality, is organising its Olive Festival from 26 to 30 January. The festival line-up includes a scientific symposium that will bringing together local, European, Brazilian and US experts, as well as representatives of the International Olive Council in Madrid. The media partner for this event will be the newspaper Mercacei. This second edition of the festival will focus on exports, sale strategies, and strategic marketing to tap into new consumer trends. Please find the programme of the symposium below:

Programme Du Forum

  • 08H00: Accueil et inscription des participants
  • 09H00: Mot de bienvenue du Président du festival
  • 09H05: Allocution de Monsieur le gouverneur de Sfax Adel Khabthani
  • 09H15: Allocution de Monsieur du Ministre de Commerce Omar BEHI
  • 09H25: Allocution de Monsieur Chokri Bayoudh, PDG de l'ONH
  • 09H35: Allocution de Monsieur Lotfi Ghedira Directeur exécutif du Conseil Oléicole International et invité d'honneur.
  • 09H45: Intervention de Mr Samir Azzi, PDG du CEPEX
  • 09H55: Intervention de Mme Naziha Kammoun (Maître de Conférences à l'Institut de l'Olivier de Sfax)
  • 10H00: Intervention de Mme Imene Trabelsi Trigui (Maître de Conférences en Marketing à la Faculté des Sciences Economiques et de Gestion de Sfax).
  • 10H05: Intervention de Mot de Mr Faouzi Zayani Vice-président du Syndicat des agricultures de Tunisie

PREMIERE SEANCE : 10h10-11h30

Modérateurs: Jaafar Ayadi Ingénieur Technologie alimentaire et expert en huile d’olive et Pr Wafa Thabet Mezghani ISET

  • 10h10- 10h25: L’olivier et l’huile d’olive : Histoire et tradition Pr Abdelwahid Mokni Président Université de Sfax
  • 10h25-10h40: Les performances du secteur oléicole en Tunisie : Patrimoine Qualité et innovation technologique Pr M.Ksantini Directeur général IO
  • 10h40-10h55: Role of sensory evaluation in promoting and selling the specific quality of olive oils: THE MONOCULTIVAROLIVEOIL Dr Gino Celleti, Panel Leader, expert Monocultivar Mktg Olive Mill Design and Olive Grows Remodeling Milan Italie
  • 10h55-11h15: How to promote olive oil exports through an appropriate digital marketing strategy, Wissem oueslati coach and expert E-commerce
  • 11h15-11h30: Enhancing olive oil exports: insights from consumer research. Polymeros Chrysochou Professor and expert on Agrifood Marketing, university of Aarhus/Denmark

 

11h30-12h Pause Café

 

DEUXIEME SEANCE : 12h-13h30

Modérateurs: Jaafar Ayadi Ingénieur Technologie alimentaire et expert en huile d’olive et Pr Wafa Thabet Mezghani ISET

  • 12h-12h15: Comment introduire, commercialiser et promouvoir une marque d’huile d’olive conditionnée tunisienne à l’export -Mr AbdelAziz Makhloufi- PDG Groupe CHO
  • 12h15-12h30: Les labels, indications géographiques d’origine et produits de terroir de l’huile d’olive en Tunisie : Valorisation et promotion de la qualité spécifique Dr. Naziha Grati Kammoun Maître de Conférences/Chercheur Institut de l’Olivier
  • 12h30-12h45: The new extra virgin olive oil : organoleptic characteristics and its conception Brigida jimenez Herrera Professeur/Chercheur à l’Université Cordoba (Espagne)
  • 12h45-13h: Olive Oil tourism: how to promote Tunisia as a touristic destination through olive oil? Leo Siebert: American freelance Consultatnt

 

13h-13h30: TEMOIGNAGES ET PARTAGE D’EXPERIENCES

  • Madame Zena ELY SEIDE (France) oléologue et exportatrice d’Huile d’olive
  • Marcelo Scofano : (Rio de Janeiro/Brésil), Expert en Huile d'Olive et organisateur de la compétition internationale du Brézil.
  • Mr Karim Fitouri Producteur d’Huile d’olive
  • Mr Meher Ben Ismail Producteur d’Huile d’olive
  • Mr Ramzi Lahmar Producteur d’Huile d’olive biologique


13h30-14h30: Discussion et recommandations 

14h30: Clôture Du Forum Par Mr Raouf Ellouze, Pr.De La Chambre Des Oléicoles Et Vice Président Du Festival De L'Olivie

 

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