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Public and private sector experts met on 29 September 2015 to lay the groundwork for an international study on the olive oil value chain. The experts attending were from IOC member countries Albania, Algeria, Argentina, Croatia, France, Greece, Iran, Israel, Italy, Jordan, Lebanon, Morocco, Portugal, Spain, Tunisia, Turkey and Uruguay.
This study will be a follow-up to the cost of production study scheduled for publication in December 2015 and will investigate the next stages in the value chain in IOC member and non-member countries from mill to shop shelves (retail extra virgin olive oil or olive oil, i.e. the blend of refined and virgin olive oil).
The aim is to compare export development with domestic consumption and to appraise bulk exports versus packaged exports on the chief markets.
The study is expected to shed light on the costs borne at each stage of the marketing chain from oil mill to end consumer and the starting and ending prices at each stage. Equipped with this information, it will be possible to calculate the margins at each separate stage as well as along the value chain as a whole and so help countries and market players to define their marketing strategy and have a better understanding of how end prices are formed.
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