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Minimum quantitative value of a stimulus or critical supra-threshold value of that stimulus at which an attraction or rejection response appears in relation to a neutral stimulus, for example, in the choice between a sugared solution and water.
Note: A distinction should be drawn between an absolute preference threshold and a differential preference threshold.
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Olive oil diplomacy: Embassies sample excellence at the IOC
MADRID, SPAIN / 03.02.2026
The International Olive Council (IOC) welcomed today a group of agricultural counsellors from several European embassies in Madrid for a dedicated virgin olive oil tasting session at its headquarters. The event was held at...
IOC Joins VI AOVE Forum Internacional
ALICANTE, SPAIN / 29.01.2026
Highlighting mediterranean cooperation in the olive sector The International Olive Council (IOC) is taking part in the VI AOVE Fórum Internacional – Fira de Tots Sants de Cocentaina, a key event promoting...
IOC Meets with Foreign Press in Madrid
MADRID, SPAIN / 27.01.2026
The International Olive Council (IOC) hosted a group of international journalists from the Foreign Correspondents’ Circle in Madrid for an in-depth exchange at its headquarters on Tuesday 27 January 2026. Executive...
