Minimum quantitative value of a stimulus or critical supra-threshold value of that stimulus at which an attraction or rejection response appears in relation to a neutral stimulus, for example, in the choice between a sugared solution and water.
Note: A distinction should be drawn between an absolute preference threshold and a differential preference threshold.
IOC Executive Director inaugurates WOOE
MADRID, SPAIN / 05.03.2026
The Executive Director of the International Olive Council (IOC) inaugurated the 13th edition of the World Olive Oil Exhibition (WOOE) in Madrid on 3 March, one of the leading international meeting points for the olive oil...
IOC celebrates young culinary talent in Puglia
PUGLIA, ITALY / 04.03.2026
The Organisation reaffirms its commitment to the Italian olive sector Last week, the International Olive Council (IOC) visited Puglia, Italy’s main olive oil producing region. On this occasion, Dr Mercedes Fernández...

