THE INTERNATIONAL OLIVE COUNCIL AND QVEXTRA! HOLD CONFERENCE ON NUTRITION AND HEALTH LABELLING OF EXTRA VIRGIN OLIVE OILS IN THE EUROPEAN UNION On 20 May 2022, at IOC headquarters in Madrid, the International Olive Council (IOC) and the QvExtra! association will hold an important conference to establish guidelines to defend extra virgin olive oil (EVOO) and its nutritional and health properties. The full olive sector is expected to attend the event
The benefits of EVOO were scientifically proven years ago, and many administrations, both national and international, mention them on their websites. However, to this day, producers and packers struggle to communicate this information to consumers in accessible and effective ways. And NutriScore, the new food label, will only make it harder to get the message across.
The IOC and QvExtra! have invited representatives from all over the olive sector to the conference. They have also drawn up an exciting programme: two round table discussions will be held, and Dr Miguel Ángel Martínez, professor of preventive medicine and public health at the University of Navarra and researcher and visiting professor on nutrition at the Harvard T.H. Chan School of Public Health, will present a paper on EVOO and health.
Diverse representatives from the international olive sector will hold the first round table, including the Spanish Olive Oil Interprofessional, Olive Oil Sectorial, Anierac, Asolica, Ceq Italia (Italy) and Casa do Azeite (Portugal). Together, they will discuss the challenges facing producers and packers in the EU when communicating the nutritional and health properties of EVOO.
The Ministry of Agriculture and the European Commission will hold the second round table. The panel will discuss nutrition labelling and the health benefits of EVOO within the framework of the European ‘Farm to Fork’ strategy.
The event will take place in Madrid from 10am to 2pm on 20 May 2022.
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