Communicating the extraordinary value of olive oil and its co-products is crucial
On Tuesday, January 23, the IOC’s Executive Director, Jaime Lillo, welcomed representatives from Almazaras Federadas (AF) to the Organisation’s headquarters. The delegation included Antoni March, President; Belén Luque, Vice-President; and Macarena Sánchez, Secretary General. A productive discussion ensued on various issues affecting the Spanish and global olive oil and table olive sector.
Both organisations highlighted the importance of disseminating the value of olive oil and its co-products, emphasising their status as the world’s healthiest vegetable oil, as well as underscoring the crucial role of the IOC’s trade standard. AF representatives also underlined the need to educate consumers about the different trade categories of olive oil and the olive tree’s decisive function across all sustainability dimensions, including environmental, social and economic sustainability.
Almazaras Federadas, the Association of Industrial Olive Oil Mills, is a non-profit entity established in 1974. It brings together around 200 Spanish industrial olive oil mills, representing approximately 18% of the country’s olive oil production.