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A day dedicated to promoting olive oil, a key product of Mediterranean agriculture
On 10 October 2024, Total Testing Service (TTS), the Tunisian physico-chemical analysis laboratory recognised by the IOC for type C analyses, organised an event entitled ‘Olive oil: from harvest to export’, which brought together experts from the sector to discuss the current and future challenges facing the olive sector, the quality of olive oil and the conditions required to guarantee it.
The day, which was aimed at exporters, processors, organisations and legislators active in the olive oil industry, was marked by the presence of several high-level speakers, who shared their expertise on the best practices and strategies to adopt to optimise the olive oil production and export process. The event also provided an opportunity to discuss regulatory challenges and new trends in the global olive oil market.
Abderraouf Laajimi, Deputy Executive Director of the International Olive Council (IOC), responsible for operational affairs, took part in the opening ceremony. His presence underlined the importance of this event for the olive sector not only in Tunisia, but also internationally.
Participants had the opportunity to deepen their knowledge through a varied programme covering the following points:
– Regulatory and normative requirements, with a summary of the current regulations and the criteria to be met to ensure the quality and compliance of olive oil, whether for the local or international market.
– The latest developments in olive oil exportation, with an update on the most recent changes in the sector, including export procedures and tools facilitating access to international markets.
– Current market trends, with an analysis of consumption trends and development opportunities for olive oil in different countries.
– Best practices for optimising processes, with practical advice on improving harvesting, processing, and export procedures for greater profitability and sustainability.
The event provided a valuable opportunity for olive oil professionals to meet and exchange experiences, while learning from international best practices. Discussions also focused on opportunities for collaboration with governmental and intergovernmental organisations, a major asset for the development and promotion of the Tunisian olive oil sector.
