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Understanding the Moroccan and American olive oil and table olive sectors
Imene Trabelsi, Head of the Promotion Department at the IOC, took part as a speaker in a convention organized by the American Association of Food Industries (AFI) in Marrakech from May 2nd to 5th. The event convened prominent stakeholders from the food and olive oil sectors in both the United States and Morocco. Given that the North American Olive Oil Association (NAOOA) operates under the umbrella of AFI, the conference provided an excellent platform for the IOC to present the Organization’s mission, objectives, and primary activities. Trabelsi seized the opportunity to engage with US food trade institutions keen on understanding global market trends pertaining to olive oil and table olives, highlighting the IOC’s pivotal role in promoting trade standards and fostering the worldwide appreciation of olive products.
On May 3rd, Imene Trabelsi presented the IOC’s promotional initiatives and offered insights into the global as well as Moroccan olive oil and table olives market trends. Following this, a highly productive discussion unfolded, featuring diverse presentations that engaged numerous Moroccan officials from FOODEX alongside representatives from the private food and olive oil sectors. Additionally, participants from the United States, including delegates from the FDA, USDA, and the private food sector, contributed to the discourse. Notably, Joseph Profaci, the Executive Director of NAOOA, provided a comprehensive overview of the US olive oil sector, highlighting its unique challenges and future prospects.
