Highlighting the importance of harmonising virgin olive oil tasting panels
On Tuesday, January 23, Jaime Lillo, IOC Executive Director, greeted the Fundación del Olivar’s Director General, Javier Olmedo, and Chief Marketing Officer, Paco Jiménez. The main topic of conversation was the importance of harmonising olive oil tasting panels and how both organisations can collaborate further in this regard. In 2022, Fundación del Olivar and the IOC launched the IOC Panel platform, designed by the Foundation for the management, control, and harmonisation of the IOC’s sensory analysis virgin olive oil tasting panels. Tuesday’s discussion also touched on the importance of global data for the sector and how to multiply efforts to further disseminate the value of the olive tree’s products, one of the world’s healthiest and most sustainable crops.
The Foundation for the Promotion and Development of Olive Groves and Olive Oil was established in 1990 in Andalucia, Spain, with the aim of using data and technology for enhancing the olive oil sector’s knowledge and innovation, as well as promoting the product’s innumerable benefits.