PARAMETER THAT MEASURES THE POTENTIAL ENERGY OF WATER RELATIVE TO PURE WATER IN REFERENCE CONDITIONS. IT IS USED TO QUANTIFY THE EFFORT THAT PLANTS HAVE TO EXPEND ON ABSORBING WATER THROUGH THE ROOTS AND IS OF FUNDAMENTAL IMPORTANCE TO IRRIGATION CALCULATIONS. IT IS TYPICALLY REPRESENTED BY THE GREEK LETTER ?.
IOC Joins VI AOVE Forum Internacional
ALICANTE, SPAIN / 29.01.2026
Highlighting mediterranean cooperation in the olive sector The International Olive Council (IOC) is taking part in the VI AOVE Fórum Internacional – Fira de Tots Sants de Cocentaina, a key event promoting...
IOC Meets with Foreign Press in Madrid
MADRID, SPAIN / 27.01.2026
The International Olive Council (IOC) hosted a group of international journalists from the Foreign Correspondents’ Circle in Madrid for an in-depth exchange at its headquarters on Tuesday 27 January 2026. Executive...


